LEXUS CT UMBRA
Design, Experiential Marketing, Fabrication, On-site Supervision
As a visual representation of the campaign message, Lexus commissioned NONdesigns to create a sculptural representation of the CT 200h that will be displayed at events around the country. NON created a pixilated interpretation of the compact premium hybrid that treats viewers to the two personalities of the vehicle. When viewers walk around the installation, they experience a change in color from luxurious gold hues to organic tints of green and blue — representing the two seemingly contradictory perspectives of Lexus’ fifth hybrid.